Smokey lives within us all

80 years of preventing wildfires

Betty White, Al Roker, and More Celebs Voice Smokey Bear for this Wildfire PSA

It's time for #WheresSmokey! This location commemorates my living symbol, a lone bear cub that survived a human-caused wildfire on May 9th, 1950—74 years ago today! During the wildfire, his paws and hind legs were badly burned, but thanks to the generous firefighters and rangers who saved him, he recovered from his injuries. As the news of the cub spread, he got a nickname: Smokey Bear! His story spread nationwide, as did his popularity. He was transported to the National Zoo in Washington, D.C.

The Ridge - Introducing Smokey Bear Since 1944, Smokey...