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Prime sees sales fall by almost 50% in 2024 - marketingweek.com
Dec 14, 2024 · YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) Prime Hydration sales declined by £63.1m in 2024, making it one of the fastest falling FMCG brands this year.
Why most marketers are using AI wrong (and how to fix it)
Dec 18, 2024 · Source: Shutterstock. A year ago, we had perfect jobs at LinkedIn – fascinating work, great pay, and the stability we needed with small children and big mortgages.
Latest Articles - Marketing Week
The latest articles from Marketing Week. The Bisto and Mr Kipling owner saw more consumers buying into its premium ranges this Christmas, something its CEO attributes to the demand the company is creating for its “genuinely superior” brands.
Why Breast Cancer Now is upping brand marketing to ‘galvanise’ …
Dec 24, 2024 · Breast Cancer Now has put a refreshed emphasis on brand-building over the past four years since its merger with Breast Cancer Care, the goal being that by 2050 everyone who has breast cancer will live and be supported to live well.
This Much I Learned: M&S on consistency and transformation
Dec 2, 2024 · A high street staple for 140 years, M&S has been on a mission to enhance its style and value perceptions as part of its ongoing “transformation” – a project with consistency at its heart.. The retailer faced hard times after dropping out of the FTSE 100 in 2019 and embarked on a transformation programme in 2021.
The best marketing campaigns of 2023: Part 1
Dec 4, 2023 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing strategy around the concept of getting people to talk about money, the bank introduced a literal elephant in the room with its first-ever brand mascot – Tiny the elephant. TSB CMO Emma Springham told Marketing Week that after the ...
The Marketing Week Podcast: The big marketing stories of 2024
Dec 19, 2024 · We end the year with the inaugural Marketing Week podcast quiz and a look back at the biggest stories of 2024.
Festival of Marketing London October 2025
DOWNLOAD DELEGATE PACK Get your hands on the Delegate Pack and uncover why attending Festival will arm you with the knowledge and expertise to elevate your marketing game. This comprehensive pack offers an extensive overview of all things Festival, giving you the insights you need to make the most of your experience.