Planet Fitness’ latest campaign revolves around a new direction for ...
Dec 23, 2024 · Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year. In the campaign, We're All Strong on This Planet, the fitness club company elicits a supportive “Come one, come all” message and feel, showing in split-screen style a number of patrons as diverse as their motivations for going to …
Meet the TikTok stars debating opponents and influencing young …
Oct 18, 2024 · It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes.The text behind them reads, “I’m voting for Kamala 2024. Why are you voting for Trump?” The content creators were using the platform’s “live match” feature last night, hosting split-screen discussions with people who have opposing ...
Havas Media Network’s Patrick Affleck to chair Campaign Media …
Nov 11, 2024 · Patrick Affleck, chief executive of Havas Media Network UK and Ireland, has been named chair of the Campaign Media Awards 2025.. Enter the Campaign Media Awards here. Now entering his fifth year leading the network, Affleck has led Havas’ acquisition strategy, adding several agencies across social media, B2B and digital to its capabilities over the past two years.
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One week, one brand, two ads slammed for racism. Why are we …
Oct 11, 2024 · Two separate Heinz campaigns made by different agency partners have received backlash this week for seemingly reflecting racist stereotypes. One, an out-of-home ad for Heinz pasta sauces created by VML and running in London, depicts newlyweds sitting in between their parents — a white husband with both his parents present, …
The Christmas Beyoncé Bowl: Turning fandom into advertising …
Dec 30, 2024 · Beyoncé’s Bowl* — the halftime show during the Texans vs. Ravens game on Christmas Day that streamed on Netflix — gave marketers a priceless gift.
Havas expands in B2B marketing with new acquisition
Feb 12, 2024 · Havas has announced its acquisition of UK-based B2B marketing agency, Ledger Bennett. Ledger Bennett is an SME operating in EMEA, APAC and North America, and has served clients across industrial, tech and services including GE Digital and LinkedIn, since 1985.. It operates using a “fluid talent” model, in which a member of the team sits within a client’s organisation to understand its ...
Aviva pieces life together in ad by Adam & Eve/DDB
Dec 9, 2024 · Insurance company Aviva has launched an ad campaign picturing how its services can solve life’s “financial puzzles”. “Making it click” was directed by Novemba through Academy and created by Jay Parekh and Forrest Clancy.. The film opens in a lively Italian family restaurant, which the owner, Gino, runs together with his daughter, Gina.
The new era of advertising: AI, creativity and consumer trust
Dec 26, 2024 · The game has changed and marketers can no longer rely solely on media targeting signals. Now, the creative itself is the signal. When AI powers creativity, it becomes personalized and scalable in ways that drive engagement and performance.
Find Waldo in Etsy’s holiday campaign | Campaign US
Nov 1, 2024 · The marketers shot the work in Prague, also produced a spot in which Waldo says, “People love to find me, but me? I love finding the perfect gift,” before explaining what he likes to give to friends. Another commercial stars Etsy artist Alexis Anne Grant, an artist on Etsy, who paints a Christmas ornament with the face of a family’s dog, Hunter, after he dies as a way to memorialize him.