The beef snacks brand aims to grow its presence among Gen Z and Gen Alpha consumers by partnering with the YouTube star.

Thus far, neither MrBeast nor Logan Paul have responded to Kenny Omega’s thoughts on them headlining a WrestleMania together — but given the fact that both IShowSpeed and Kai Cenat have already had a ...

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special ...

MrBeast, aka Jimmy Donaldson, is the most popular creator on YouTube and has had a massive impact on YouTube and the content ...

At YouTube's Brandcast upfront, it announced a sponsorship package for advertisers to buy against cultural moments such as ...

Mexican officials have hit out against MrBeast’s video showing his 100 hour visit to the Maya temples because it “distorted ...

MrBeast's Chichén Itzá video is facing scrutiny in Mexico for allegedly violating the sanctity of protected archaeological sites.

The Beast Packs will be co-branded with the Jack Link’s and MrBeast names, the companies said Tuesday in a statement. Closely ...

Amazon Prime Video renews MrBeast's "Beast Games" for two more seasons. The game show broke world records and awarded the ...

We spoke with the executives running some of the biggest YouTuber businesses, like Dhar Mann, Smosh, and Aphmau's companies.

MrBeast has recently found himself in a spot of bother after he was accused of going overboard in his portrayal of the ancient Maya temples of Mexico in his latest YouTube video.

YouTube star MrBeast is teaming up with Jack Link’s to create his own line of beef jerky snacks, called ‘Beast Packs.’ ...