To promote the “pop”-up shop, the brand released a hilarious video, created by PepsiCo’s in-house creative agency, The Studio, featuring moms whose expectations on their special day fell flatter than ...

NBCU and GroupM lead the shift toward cross-platform proof through its Ad Creative ID Framework.

While shooting the iconic Snickers spot, White was described as ‘amazing’ and ‘down-to-earth’ behind-the-scenes.

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

Companies' hesitation to take part in Pride is reminiscent of their silence during Black History Month in February, according ...

The tech giant’s Abuela-Approved AI campaign was created with Boden to showcase how Copilot can be of service to the ‘200 percenters’ in the U.S.

Mother’s Day marketing has evolved over the years, with brands pivoting from the overly sentimental to include more humorous, thought-provoking and mindful fare. Additionally, many brands over the ...

Campaign surveyed media buyers, planners and industry professionals on budgets, streaming vs. linear TV and what they really ...

President Donald Trump took to his social media platform, Truth Social, on Wednesday to announce health influencer Dr. Casey ...

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google ...

Almost immediately after the news broke Thursday about the former Cardinal Robert Francis Prevost, now known as Pope Leo XIV, ...

The holding company reported $564 million in net revenue and $130 million in net new business for the quarter.