A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort ...

With consumers gravitating towards greener and ethical product alternatives, eco-conscious creativity has emerged the way for ...

Our weekly roundup of the latest appointments and account wins from 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

Articles written by Saibal Biswas ...

Connecting over 700,000 creatives with 15,000 recruiters, the talent-hiring platform bridges gaps in India's M&E sector but ...

This Republic Day, Axis Bank, a bank that has always championed safe banking and digital security, has introduced Devanagari ...

The Advertising Club (TAC) India hosted the 24th edition of the Effie India Awards 2024 last evening at the Taj Lands’ End, ...

From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing ...