In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, EVP and chief brand officer at Mattel, ...

Juel Taylor and Tony Rettenmaier will pen the script for the live-action feature take of the iconic racing toy brand.

The hiring of the director and writers is a major development for the project that originated with Warner teaming with Mattel ...

Jon M. Chu is set to direct a live-action 'Hot Wheels' movie for Mattel, Warner Bros. and Bad Robot, Deadline can exclusively ...

Chu, who is best known for directing the Wicked movies and Crazy Rich Asians, has signed on for the Hot Wheels project. After ...

Mattel announced it’s working on a new live-action movie with “Wicked” director Jon M. Chu that will be all about Hot Wheels.

Hoping to recapture the popularity of the Barbie movie that grossed over $1.44 billion worldwide, toy maker Mattel has ...

Watch out, Barbie -- it seems another film based on a beloved Mattel product is rapidly moving forward in production.

I found some Hot Wheels Silver Series news that I didn't care much about, but then I stumbled on to something big: the end of ...

Lowndes sold his motor in just 30 seconds in this campaign. He hasn't got rid of a car that quick since Calder Park in '99.

Director Jon M. Chu has been hired to helm a live-action "Hot Wheels" movie for Mattel and Warner Bros. Pictures. The 45-year ...

Although Kevin O’Leary became a millionaire more than 25 years ago after selling his software company Softkey Products to ...