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Prime Video has 88% of customers on ad-supported plans
In recent years, nearly every major subscription streaming service has introduced an ad-supported plan. But the ad-tier rollout on Prime Video was done a little differently than the rest.
Prime Video Ad Tier Surpasses 130 Million US Active Users
Prime Video's ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the previous year ...
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Prime Video India with ads: necessary for growth?
Amazon Prime Video India will introduce limited advertisements in movies and TV shows from June 17, 2025, while also offering ...
Netflix Ads Could Continue Growth After Exceeding Earnings Expectations
Netflix reported a strong first quarter, but future growth will be driven by its new ad-supported operations now that a password crackdown is largely in place.
Streaming Is Now Just As Crowded With Ads As Old School TV
More than 70 percent of all viewing in the first quarter of 2025 came on ad-supported platforms, a new Nielsen report finds.
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Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...