Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

Shares in sportswear brand Nike (NKE) were off the pace today as German rival Adidas declared it wanted to knock it off the ...

Adidas posts strong Q4 growth with double-digit footwear sales & Messi apparel line. FY25 outlook shows high-single-digit ...

Adidas expects sales for its namesake brand to grow at a double-digit rate in markets including North America. Sales growth accelerated in the region to 15% in the fourth quarter excluding currency ...

The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

At the time of writing, adidas has not officially announced the introduction of the new Climacool Vento 4.0 silhouette. Stay ...

In addition to the Alate Bra, Zheng wears a white NikeCourt Slam skirt ($85), white NikeCourt Air Zoom Vapor 11 shoes ($170), and a pair of Wmns Air Max Muse "Black Metallic Silver" sneakers ($160) in ...

American consumers and businesses stand to pay a hefty price for the tariffs President Donald Trump enacted on the nation’s top three trading partners.

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, ...

We came across a bullish thesis on Birkenstock Holding plc (BIRK) on Substack by Bulls On Parade. In this article, we will ...

For the first time since 1998, a Nike commercial aired during the Super Bowl. Nike dropped the ad during Super Bowl 59 on Sunday between the Philadelphia Eagles and Kansas City Chiefs. It featured ...