Apple AR glasses plan is reportedly still intact. But it's not like it can afford not to design this type of iPhone-replacing ...

We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the As everyone tuned in to watch the Super Bowl, ...

New Super Bowl commercials take AI from a hidden force to an everyday tool, yet the shortcomings and inconsistencies were hard to ignore.

Stop fretting — AI will just be a cheerful pal that will prepare you for job interviews, tell you fun factoids, take your ...

Among this year’s spots during the big game, Dunkin’ doubles down, Bill Murray divulges his email address and Elmo looks ...

Millions tuned in to watch the Eagles beat the Chiefs in Super Bowl 2025 and the Kendrick Lamar halftime show, but it was a huge night for brands, too. Companies spent millions to ...

At a time when every news alert seems to deliver a seismic jolt about the world, these ads mostly touch on safe subjects we expect in Big Game commercials: Nostalgia. Comedy. Celebrities. Patriotism.

Running out of storage on your phone is a modern-day problem many of us face. Those endless photos and videos, while precious ...

Apple’s plans for tethered glasses were nixed, but it may still have designs on AR glasses and its upcoming iPhone SE 4.

It's the new frontier, and we're not talking about AI. We're talking about another two-letter abbreviation, XR (Extended ...

The Cupertino company was rumored to have abandoned AR glasses in 2019 and allegedly delayed them 'indefinitely' in 2023 before Apple launched the Vision Pro headset last year.

According to the respected Bloomberg reporter Mark Gurman, however, Apple hasn’t given up on the AR market. It still wants to ...