Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Despite falling sales, the beauty giant believes social media advocacy - combined with new forays on Amazon and TikTok Shop - ...

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in the 12 ...

When budget cuts are on the cards, there are two key questions businesses should ask themselves to ensure they are making the ...

In the first of our new State of Academia series, we ask how useful are marketing degrees in preparing students for the ...

Marketing feels like a tough gig at the moment. Last month, we finally witnessed the Trump administration’s ‘Liberation Day’ ...

New Asda chief customer officer Rachel Eyre will be replaced at Morrisons by BP’s Claire Farrant, who returns to retail two ...

The strongest category performers over the four-week period were confectionery, snacks and soft drinks (up 19.3%) as well as ...

Involving finance in its latest brand campaign as early as possible was key for making sure the benefits were understood by the entire business.

Accepting that not every innovation will succeed and learning to ‘celebrate the kills’ is key to creating a culture where ...

Behavioural science does a good job of explaining why utilising The Famous Five paid off so handsomely for Great Western ...

Liverpool FC is at the top of its game. Last week, its men’s team clinched the Premier League title for the 20th time, weeks ahead of the title’s conclusion at the end of May, putting the club joint ...