NBCU and GroupM lead the shift toward cross-platform proof through its Ad Creative ID Framework.

While shooting the iconic Snickers spot, White was described as ‘amazing’ and ‘down-to-earth’ behind-the-scenes.

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

Almost immediately after the news broke Thursday about the former Cardinal Robert Francis Prevost, now known as Pope Leo XIV, ...

President Donald Trump took to his social media platform, Truth Social, on Wednesday to announce health influencer Dr. Casey ...

Campaign surveyed media buyers, planners and industry professionals on budgets, streaming vs. linear TV and what they really ...

The ‘social season’ for digital advertisers is back and this year’s economic uncertainty is pressuring pubs to pull out all ...

Mother’s Day marketing has evolved over the years, with brands pivoting from the overly sentimental to include more humorous, thought-provoking and mindful fare. Additionally, many brands over the ...

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google ...

The holding company reported $564 million in net revenue and $130 million in net new business for the quarter.

After singer Pharrell Williams organically celebrated Invisalign at the 2025 Met Gala on Monday night, the brand’s PR agency ...