NBCU and GroupM lead the shift toward cross-platform proof through its Ad Creative ID Framework.

While shooting the iconic Snickers spot, White was described as ‘amazing’ and ‘down-to-earth’ behind-the-scenes.

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

Companies' hesitation to take part in Pride is reminiscent of their silence during Black History Month in February, according ...