With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts ...

WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will ...

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

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Activewear retailer Sweaty Betty has launched a campaign encouraging women to feel confident about their legs. “Wear the damn ...

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second ...

State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

Articles written by Saul Parker ...

It was a Saturday morning, and I was sipping coffee at my usual café in Serangoon North when I overheard two parents ...

As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.