AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

% ...

For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: ...

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...

Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

The brand is also focusing on product R&D as a big business driver.

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

The first half of this decade has left publishers reeling. Here's how pubs and their ad tech partners can punch back in the years ahead.

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating ...