As AI advances emotional targeting, brands must invest in cultural intelligence to connect with consumers who shape today’s ...

Haleon, the consumer health giant spun out of GSK, is looking to streamline its agency roster. By: Ewan Larkin. Retail ...

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Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends ...

Collabs, like a new one between Touchland and Crocs, are attracting customers looking for affordable indulgences.

At Cannes Lions, Dove and Collectively spoke about their inspired partnership with Crumbl Cookies and Walmart that generated ...

LTK’s Cannes Lions session with Ad Age Studio 30 focused on how creator trust and AI tools are driving measurable brand performance across the marketing funnel.

In an increasingly challenging environment, marketing for today’s health care organizations has to balance education with creativity, innovation with strategy and real results. That’s why this year ...

At Cannes Lions, Ad Age and Linqia’s roundtable of marketing leaders discussed the future of creator partnerships—and the inevitability of AI-enabled campaigns.

Dove's collaboration with three podcast hosts to promote body positivity, Rhode's latest buzzy product announcement and Dossier's influencer campaign for its new fragrance are some of this week's ...

See Nike’s thorned tulips campaign for the Dutch women soccer team and KFC Canada’s prim dinner gone haywire.

Buyers are paying more for agencies that show scale, sustainable growth and operational discipline—creative work alone isn’t ...