CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s “Last Week Tonight with John Oliver.” After ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

After weeks of waiting, the most high-profile rebrand in minor league baseball has been set in stone. Emmy-winning comedian John Oliver offered a full rebrand t ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

"Dr. Oz is back with his 'Pull yourself up by your own connections to Oprah' bulls---," the HBO host says The post John ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...

The Detroit Tigers Double-A affiliate, the Erie Seawolves, are bout to have one of the most unique alternate brands in all of ...

Last Week Tonight frontman John Oliver put AI slop in the crosshairs in the latest edition of the popular HBO show.

Emmy-winning comedian John Oliver offered a full rebrand to one lucky minor league team on an episode of "Last Week Tonight With John Oliver" in May, ultimately selecting the Erie SeaWolves from ...