Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, and viewing behaviors. Video service providers use ...

Netflix is the IBD Stock Of The Day as the internet television network gets positive reviews for its presentation to ...

World Screen Newsflash recaps some of the biggest news to emerge out of the IAB NewFronts and Upfronts week in New York City.

Weaker oil stocks and a mixed set of corporate results today ensured the FTSE 100 index failed to benefit from the UK's move ...

Amazon Prime Video India will introduce limited advertisements in movies and TV shows from June 17, 2025, while also offering ...

Netflix said on Wednesday 94 million subscribers use its advertising-supported tier, up from 70 million in November, as the ...

The streaming giant is working on more ad formats, like ones that appear when you pause what you’re watching.

Peak Points” will allow advertisers to use Google’s Gemini AI model to target ads to viewers when they are most engaged with ...