The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, ...

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear ...

The U.S. men’s team was practicing on the West Coast at the time, and it couldn’t have been more than a week or 10 days from ...

The push was evident in Nike's first Super Bowl ad in nearly three decades, featuring star women athletes including Caitlin Clark and Sha'Carri Richardson. "The women's business has faster growth ...

From AI-powered decision-making to immersive digital experiences, brands are leveraging cutting-edge technologies to drive ...

Separately, Palantir filed notice with the U.S. Securities and Exchange Commission on Tuesday that CEO Alex Karp adopted a ...

American consumers and businesses stand to pay a hefty price for the tariffs President Donald Trump enacted on the nation’s ...

Priority markets include the UK, China, Canada ... for long-term planning on major advertising initiatives. “We’re being incorporated into some of Nike’s bigger campaigns, and we’re ...

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...