Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

The Union government is expanding the country’s strategic petroleum reserves (SPR) to strengthen energy security and reduce dependence on imported cru.

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and ...

• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Strategic merger strengthens market presence and optimizes operations under new brand PHOENIX, AZ AND CLEARWATER, FL / ACCESS ...

Satya Nadella announced a leadership reshuffle at Microsoft, appointing Amy Coleman as the new Chief People Officer, while ...

Partho Banerjee of Maruti Suzuki India shares the brand's evolving marketing strategy, highlighting its focus on ...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...

As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional ...

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales ...