Collabs, like a new one between Touchland and Crocs, are attracting customers looking for affordable indulgences.

Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends ...

As AI advances emotional targeting, brands must invest in cultural intelligence to connect with consumers who shape today’s ...

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In an increasingly challenging environment, marketing for today’s health care organizations has to balance education with creativity, innovation with strategy and real results. That’s why this year ...

Dove's collaboration with three podcast hosts to promote body positivity, Rhode's latest buzzy product announcement and Dossier's influencer campaign for its new fragrance are some of this week's ...

Four playful film campaigns and one striking OOH effort round out this week’s top creative work.

See Nike’s thorned tulips campaign for the Dutch women soccer team and KFC Canada’s prim dinner gone haywire.

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Buyers are paying more for agencies that show scale, sustainable growth and operational discipline—creative work alone isn’t ...

Cannes case studies revealed that AI drives the strongest creative results when used to solve real human problems, not to ...

Blocking bots could help brands assert leverage over their information.