Samsung's new AI-forward flagship smartphones are on deck.The South Korean tech giant unveiled the Galaxy S25, S25+, and S25 Ultra during its Galaxy Unpacked livestream on Wednesday, Jan. 22, showcasing their sweeping integration of AI features but otherwise minimal spec upgrades.

Samsung embraced artificial intelligence with its suite of Galaxy AI features. And while the new S25 Ultra is a bit faster, a little curvier and has a slightly bigger display than before, it’s clear the company’s primary focus was upgrading the software and machine learning capabilities of its top-spec flagship phone.