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HBO, Max and Discovery

Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

The Hollywood Reporter on MSN · 4d

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

Bounding Into Comics · 1d

Warner Bros. Discovery Is Reverting Max’s Name To HBO Max This Summer In A “Quality Over Quantity” Move

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of America

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Marketing-Interactive4m

Max who? HBO social teams steal the show in rebrand mess

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

4don MSN

Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

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