Independent businesses that sell goods through Amazon account for more than 60% of the company’s retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.

For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days. The e-commerce giant’s promised blitz of summer deals for Prime members started at 3:01 a.m. Eastern time on Tuesday and ends early Friday.

Amazon had such a good deal on the Apple AirTag 4-Pack that it sold out in the first few hours of Prime Day. Now, they're back in stock and back on sale for their lowest price. Grab this deal before it sells out again.