Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

One CEO describes how she led her agency through the 2008 recession with seven marketing strategies that support resilience and growth.

• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...

and developing a marketing strategy. It also requires decisions about a business’ location, structure, name, taxation, and registration. Here are the key steps involved in starting a business ...

The tech industry is one of the fastest-growing and most competitive markets in the world. With thousands of startups and ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and ...

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for ...