The Heineken Experience, which takes place in the old Heineken Brouwerij (Heineken Brewery), is a must-do for fans of the fermented beverage. Among the attractions housed in the century-old ...

Heineken is shining a spotlight on more experience-driven rewards rather than material goods, suggesting the brand is keeping in mind millennials? tendencies to favor the former over the latter. An ...

The campaign follows a study conducted by Heineken and Charles Spence, a University of Oxford professor, that showed choosing low and non-alcoholic drinks still raised eyebrows amongst adults ...

Held at the renowned GAMERGY gaming festival in Madrid, the event brought together 18 elite sim racers from around the globe, under the eye of four-time world champion Max Verstappen in a bespoke ...

Why is this work relevant for Creative Strategy? When the entire world was struggling from a staffing crisis, Heineken reframed what Gen Z considered dead end temp jobs into priceless work experience ...