Party-goers encouraged to "go dark" in Heikenen's "Celebrate Boring" campaign shut down their phones to enjoy moments with ...

Recently, it was confirmed that the talented rapper Gunna will be coming to Mzansi as he will headline the Heineken® House ... for the exclusive invite-only event on 25 January 2025.

To assist its brands in engaging consumers everywhere from sports stadiums and music festivals to corner liquor stores, Heineken USA is using a variety of proximity marketing tools such as beacons, ...

Shares of Heineken (OTC: HEINY) are flying higher on Wednesday. The company's stock had gained 13.9% at 11:45 a.m. ET but was up as much as 14.3% earlier in the day. The gain comes as the S&P 500 ...

Heineken's global marketing team has a budget-allocation formula that reflects its sales goals, according to Thomas Troch, senior research manager at InSites Consulting: 40% of what it sells is barley ...