Using a moment marketing strategy, we connected Volkswagen with a trending topic that month, the 50th anniversary of The Beatles' Abbey Road album. Volkswagen released a limited-edition vinyl cover, ...

The Volkswagen Beetle has transcended ... its popularity during that era. The Beetle is immortalized in one of music’s most iconic images: The Beatles’ Abbey Road album cover (1969).

The picture of John Lennon, Paul McCartney, George Harrison and Ringo Starr striding over the pedestrian crossing on Abbey Road was ... is in blue denim. A Volkswagen Beetle is parked in the ...