Amazon’s Prime Day in July is here, and it’s the perfect time to consider upgrading that old 1080p or first-gen 4K set. While it’s been nice to see TV prices fall in general over the years, there’s always room for even more discounts.

The Samsung TV has a list price of $1,645 but is now on sale for just $797: That’s a whopping $848 off, or 52% off the regular price. It’s rare to see a premium TV like this dip below the $800 mark, and it’s a clear sign that Amazon is pulling out all the stops for this sales event.

Amazon has cut $700 off this 55-inch Samsung Frame TV in a massive Prime Day deal that drops it to an all-time low sale price. Get this surprise TV deal before it sells out.