After winning last year’s Super Bowl, Chiefs head coach Reid revealed that the singer-songwriter made Pop-Tarts for the ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

Packaged food company Kellanova beat Wall Street expectations for fourth-quarter earnings on Thursday, on the back of steady ...

Taylor Swift's Pop-Tarts are back in the spotlight after Travis Kelce gushed over them during Super Bowl Opening Night on ...

Kansas City Chiefs superstar tight end Travis Kelce talked up the cooking prowess of his girlfriend, Taylor Swift, Monday on ...

If you take one look at Taylor Swift’s projects of the past, present and future, you know she’s one of the world’s best ...

The NFL player, a defensive tackle who plays on the Kansas City Chiefs with Swift's boyfriend Travis Kelce, recently raved ...

"She's integrated herself into the team, and it's been good," he says, admitting he enjoys her homemade Pop-Tarts. "She bakes different things and brings them in for the players and coaches.

This isn't the first time Kelce has mentioned Swift's Pop-Tarts as a favorite of his. And last year, after the Chiefs won ...

An Ozark man accused of hitting his roommate with a pipe after a “heated” argument over a snack, leading to his death, has ...

The Pop-Tarts maker is also seeing customers choose its cereals and frozen breakfast as they pare back spending at restaurants to save money. The company is in the process of being bought out by ...