HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Some of HBO's biggest disappointments are "The Idol" and "Vinyl," which came from acclaimed creatives like Sam Levinson and ...

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

We’re almost at the end of The Last of Us Season 2, and it looks like we may finally be getting some answers to the questions ...

HBO has announced a slight delay for A Knight of the Seven Kingdoms, meaning fans eager for more Game of Thrones content in ...

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

South Park' is preparing for its streaming launch on Paramount+, as questions arise as to whether it could remain on HBO Max.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...