Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.
Apple's beta AI tech is now activated automatically in iOS 18.3. Here's how to disable specific features or the whole thing.
New Apple Intelligence features are coming soon in iOS 18.4, here are seven features and changes to expect in the next big ...
The AI tech DeepSeek used to train its reasoning model might be just what Apple needs for major Apple Intelligence ...
The company’s stock is getting a boost from the DeepSeek news, but AI isn’t driving a rush to upgrade iPhones yet.
Apple shares rose 2% on Friday after a rosy forecast fuelled hopes of an iPhone sales rebound, even as tough competition and ...
Apple shares rose 2% on Friday after a rosy forecast fuelled hopes of an iPhone sales rebound, even as a lack of AI features weigh on demand.
The tech giant suffered an 11% decline in China sales last quarter, raising concerns about its ability to fend off fierce ...